https://martech-hacks.com/ Project ideas, workarounds and creative uses of your marketing tech stack en-gb https://martech-hacks.com/loyalty-lite-how-to-build-a-rewards-program-without-engineers/https://martech-hacks.com/loyalty-lite-how-to-build-a-rewards-program-without-engineers/Fri, 20 Feb 2026 13:24:31 GMTMany customer-centric companies have loyalty programs. And it’s not hard to see why. They encourage user engagement, boost desirable interactions (like purchases),... https://martech-hacks.com/how-will-ai-impact-the-marketing-job-market-in-the-next-10-years/https://martech-hacks.com/how-will-ai-impact-the-marketing-job-market-in-the-next-10-years/Sun, 25 Jan 2026 15:26:47 GMTI recently came across an article with a startling prediction: by the year 2045, AI will have made the majority of the human workforce redundant. You can of course,... https://martech-hacks.com/5-ways-to-sleep-better-as-a-marketing-technology-leader/https://martech-hacks.com/5-ways-to-sleep-better-as-a-marketing-technology-leader/Mon, 12 Jan 2026 19:26:20 GMTWe’ve arrived in the early days of 2026 and like gyms all around the world, Fitness Unlimited in Pankow (my local gym) is packed with New Year’s Resolutioners... https://martech-hacks.com/marketing-analytics-dashboard/https://martech-hacks.com/marketing-analytics-dashboard/Thu, 01 Jan 2026 11:10:12 GMTModern marketing cannot survive without data. Of course, the concept of ‘accurate’ marketing measurement has taken a bashing over the last 8-9 years or so.... https://martech-hacks.com/the-challenge-of-accuracy-in-fast-moving-environments-keeping-your-content-fresh/https://martech-hacks.com/the-challenge-of-accuracy-in-fast-moving-environments-keeping-your-content-fresh/Mon, 29 Sep 2025 16:49:30 GMTIn contrast to the often glacial pace of product development at large enterprises, startups and scale-ups roll out changes faster than you can say “prototype”. The... https://martech-hacks.com/creating-a-marketing-attribution-data-source-the-challenges-and-solutions/https://martech-hacks.com/creating-a-marketing-attribution-data-source-the-challenges-and-solutions/Sun, 10 Nov 2024 20:43:31 GMTIn the previous post, I went over some of the theory in combining user-level and aggregated information into a marketing attribution data source. In this post, I’ll... https://martech-hacks.com/mobile-marketing-attribution-combining-user-level-and-aggregated-data/https://martech-hacks.com/mobile-marketing-attribution-combining-user-level-and-aggregated-data/Thu, 18 Jul 2024 06:25:00 GMTDoes Google Display or Tiktok generate the most installs? Which campaign should I allocate my budget to? Should I just give up on paid marketing and rely on organic?... https://martech-hacks.com/how-to-set-up-a-continuous-testing-culture-in-your-marketing-team/https://martech-hacks.com/how-to-set-up-a-continuous-testing-culture-in-your-marketing-team/Fri, 14 Jun 2024 10:34:52 GMTThe majority of marketing teams like to think of themselves as ‘data driven’ – that is, using the data they collect to plan their roadmap, improve copy & creatives,... https://martech-hacks.com/setting-up-a-football-prediction-game/https://martech-hacks.com/setting-up-a-football-prediction-game/Wed, 17 Apr 2024 18:25:16 GMTFootball summer is almost upon us! It’s just a couple of months until the European Championship, hosted right here in Germany and I’ve got all my fingers crossed... https://martech-hacks.com/how-to-set-up-a-smart-banner-on-mobile-web/https://martech-hacks.com/how-to-set-up-a-smart-banner-on-mobile-web/Tue, 19 Mar 2024 20:54:04 GMTIn the previous posts in the ‘web-to-app’ series, I explained some different ways of providing a single download link for iOS and Android apps, as well as writing a... https://martech-hacks.com/setting-up-the-perfect-martech-stack-for-marketing-technologists-essential-apps-and-tools/https://martech-hacks.com/setting-up-the-perfect-martech-stack-for-marketing-technologists-essential-apps-and-tools/Thu, 18 Jan 2024 19:50:06 GMTThe ideal martech stack is highly subjective and dependent on many factors, not least personal preference. That said, I’ve been inspired by a recent traumatic... https://martech-hacks.com/google-apps-script-database-writing-complex-data-via-api/https://martech-hacks.com/google-apps-script-database-writing-complex-data-via-api/Sun, 07 Jan 2024 17:40:10 GMTIn case you are not familiar with the basics of Google Apps Script, I suggest you check this post. It’ll also run through the concept of a Google Apps Script... https://martech-hacks.com/the-top-3-use-cases-for-custom-scripts-in-customer-data-platforms/https://martech-hacks.com/the-top-3-use-cases-for-custom-scripts-in-customer-data-platforms/Wed, 13 Dec 2023 06:40:20 GMTThis weeks header image is generated by DALL.E with the prompt: “An abstract coloured line drawing of data being passed from one place to another”. Customer Data... https://martech-hacks.com/martech-survival/https://martech-hacks.com/martech-survival/Wed, 22 Nov 2023 06:37:07 GMTHave you ever struggled to fulfil your marketing objectives due to limited support from your Engineering team?  I’m willing to bet every Marketer has had some... https://martech-hacks.com/how-to-create-a-customer-referral-program-with-google-app-scripts-a-landing-page-builder-and-an-email-marketing-tool/https://martech-hacks.com/how-to-create-a-customer-referral-program-with-google-app-scripts-a-landing-page-builder-and-an-email-marketing-tool/Wed, 25 Oct 2023 17:05:34 GMTGetting your existing customers to promote your product or service is one of the most effective acquisition channels there is.  In fact, according to statistics,... https://martech-hacks.com/one-day-in-the-life-of-a-marketing-technologist/https://martech-hacks.com/one-day-in-the-life-of-a-marketing-technologist/Tue, 26 Sep 2023 04:26:38 GMTIn a homage to my favourite ever book, One Day in the Life of Ivan Denisovich by Aleksandr Solzhenitsyn, I’ve jotted down the mundane activities, thoughts and... https://martech-hacks.com/what-is-an-event-in-the-context-of-marketing-attribution-and-tracking/https://martech-hacks.com/what-is-an-event-in-the-context-of-marketing-attribution-and-tracking/Wed, 23 Aug 2023 18:38:14 GMTSeeing as I will be referring to events, event tracking and attribution quite a lot in some upcoming posts, I thought it would be rather fun (not to mention useful)... https://martech-hacks.com/how-to-write-a-device-specific-redirection-script/https://martech-hacks.com/how-to-write-a-device-specific-redirection-script/Wed, 09 Aug 2023 16:08:00 GMTIn the last post, I covered some different ways of getting a single download link for both your Android and iOS apps. Now I will show you how to make your own script... https://martech-hacks.com/4-ways-to-make-a-single-download-link-for-both-your-android-and-ios-apps/https://martech-hacks.com/4-ways-to-make-a-single-download-link-for-both-your-android-and-ios-apps/Wed, 09 Aug 2023 15:47:53 GMTApp installs are one of the key success indicators for any company with a mobile presence. And for good reason! Getting users onto your mobile app yields a whole... https://martech-hacks.com/top-tip-keep-an-incident-log/https://martech-hacks.com/top-tip-keep-an-incident-log/Thu, 25 May 2023 09:57:22 GMTLet’s start with an (obvious) statement: technical problems happen in our marketing teams from time to time.  (Effective monitoring of your key processes is super...