About me

I’m David: a Martech specialist with 7 years experience (and counting). Possessing a curious and experimental nature, I’ve always been fascinated by technology and even during the early stages of my career, I sought out opportunities to learn new skills: kicking off with HTML and CSS for landing page design. Later after transitioning to Retention Marketing and then to MarTech, I picked up some SQL, Javascript and Python. 

I’m often asked: what’s the best way for a marketer to learn these kinds of skills? The answer: set yourself a project. Find something you want to do and then take advantage of the wealth of internet resources available to achieve it.  

I created Martech Hacks to share my experiences as a self-taught Marketing Technology specialist, along with technical project ideas, workarounds and how to fully exploit your tech stack. I hope you find it useful!

Contact details

You can contact me at: info@davidmcfetridge.com, or find me on LinkedIn.

All scripts referenced on posts on this blog are available on Github.

Important disclaimer

You are free to use anything on this site for personal or commercial use. However, I do not offer any guarantee for the content contained on this site, nor accept any liability for any issues you might have when using the content here. You are solely responsible and should seek the advice of a suitably qualified developer before implementing anything.