Martech Hacks

Loyalty-lite: how to build a rewards program without engineers

20 February 2026 · Projects

Many customer-centric companies have loyalty programs. And it’s not hard to see why. They encourage user engagement, boost desirable interactions (like purchases),...

How will AI impact the marketing job market in the next 10 years?

25 January 2026 · Theory

I recently came across an article with a startling prediction: by the year 2045, AI will have made the majority of the human workforce redundant. You can of course,...

5 ways to sleep better as a Marketing Technology leader

12 January 2026 · Theory

We’ve arrived in the early days of 2026 and like gyms all around the world, Fitness Unlimited in Pankow (my local gym) is packed with New Year’s Resolutioners...

Design for your audience: why a single Marketing analytics dashboard will never fulfil all your needs

1 January 2026 · Theory

Modern marketing cannot survive without data. Of course, the concept of ‘accurate’ marketing measurement has taken a bashing over the last 8-9 years or so....

The challenge of accuracy in fast-moving environments: keeping your content fresh

29 September 2025 · Theory

In contrast to the often glacial pace of product development at large enterprises, startups and scale-ups roll out changes faster than you can say “prototype”. The...

Creating a marketing attribution data source: the challenges and solutions

10 November 2024 · Theory

In the previous post, I went over some of the theory in combining user-level and aggregated information into a marketing attribution data source. In this post, I’ll...

Discover project ideas, workarounds and creative uses of your marketing tech stack

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