Tag: Attribution
5 posts · all posts
Creating a marketing attribution data source: the challenges and solutions
In the previous post, I went over some of the theory in combining user-level and aggregated information into a marketing attribution data source. In this post, I’ll...
Mobile marketing attribution: combining user-level and aggregated data
Does Google Display or Tiktok generate the most installs? Which campaign should I allocate my budget to? Should I just give up on paid marketing and rely on organic?...
What is an event (in the context of marketing attribution and tracking)?
Seeing as I will be referring to events, event tracking and attribution quite a lot in some upcoming posts, I thought it would be rather fun (not to mention useful)...
4 ways to make a single download link for both your Android and iOS apps
App installs are one of the key success indicators for any company with a mobile presence. And for good reason! Getting users onto your mobile app yields a whole...
Generating a dynamic QR code with tracking parameters
QR codes seem to be everywhere these days. From their formative years in the Japanese automotive industry, QR code applications now range from the ‘traditional’...
