Tag: automation
6 posts · all posts
How will AI impact the marketing job market in the next 10 years?
I recently came across an article with a startling prediction: by the year 2045, AI will have made the majority of the human workforce redundant. You can of course,...
The challenge of accuracy in fast-moving environments: keeping your content fresh
In contrast to the often glacial pace of product development at large enterprises, startups and scale-ups roll out changes faster than you can say “prototype”. The...
How to make dynamic web pages using data stored in a Google sheet
Many marketers have access to infrastructure to build their own landing pages. Tools like Unbounce, Webflow, Instapage and Bubble.io offer a drag-and-drop interface...
3 ways of automating your marketing workflows (part two)
Welcome to part two! You can catch up on part one here. _2. Managed script hosting platforms__ Google App Scripts (GAS) might not be the first name in mind when...
3 ways of automating your marketing workflows (part one)
In the previous post, I talked through the background of marketing and workflow automation along with some examples of processes that you can automate. Historically...
The importance of marketing automation
It’s one of the industry’s favourite buzz-phrases. Marketing Automation is a convenient umbrella term describing tools and processes that reduce the need for manual...
