Tag: Martech
5 posts · all posts
Setting up the perfect martech stack for marketing technologists: essential apps and tools
The ideal martech stack is highly subjective and dependent on many factors, not least personal preference. That said, I’ve been inspired by a recent traumatic...
How to survive as a marketer with limited engineering resources
Have you ever struggled to fulfil your marketing objectives due to limited support from your Engineering team? I’m willing to bet every Marketer has had some...
How to build a Marketing Technology team
In the previous post, I highlighted some reasons as to why having dedicated marketing technology people is increasingly important for a well-functioning marketing...
Why is a Marketing technology team important?
Digital Marketing is becoming increasingly technically complex. There are a huge array of tools available giving many options for acquisition, retention, tracking...
What does a marketing technology specialist do?
The above question is something I’m often asked (including, on several occasions, by my parents): what is Marketing Technology and what does my job actually involve?...
