Tech stack
6 posts in this category · all posts
Setting up the perfect martech stack for marketing technologists: essential apps and tools
The ideal martech stack is highly subjective and dependent on many factors, not least personal preference. That said, I’ve been inspired by a recent traumatic...
The top 3 use cases for custom scripts in Customer Data Platforms
This weeks header image is generated by DALL.E with the prompt: “An abstract coloured line drawing of data being passed from one place to another”. Customer Data...
3 ways of automating your marketing workflows (part two)
Welcome to part two! You can catch up on part one here. _2. Managed script hosting platforms__ Google App Scripts (GAS) might not be the first name in mind when...
3 ways of automating your marketing workflows (part one)
In the previous post, I talked through the background of marketing and workflow automation along with some examples of processes that you can automate. Historically...
Cookiebot CMP: overview and setup
Cookiebot is a consent management platform (CMP), which can help your website comply with the restrictions on cookies that have been brought in over the last few...
mh essential tools: Postman
I was once asked in an interview which programs I install first on a new work laptop. Well, Postman certainly fulfils that criteria! Postman is an API testing...
